HOW TO: Schedule email and social media promotions for your fundraiser

📣 Vacanva Campaign Promotion Guide
How to Schedule Your Emails and Social Media Posts
For Vacanva Photo Fundraisers

📨 Email: How to Schedule Campaign Emails

Use the resources below to learn how to schedule your campaign emails and link images to your fundraising page.

Most email platforms have a similar process for adding a live link to an image, but see below for the specific instructions for the most popular platforms. 

• Select the image block: In your email design, locate the image you want to link and click on it. 
• Access the link options: A toolbar or editing pane will appear. Click on the "Link" option. 
• Choose the link type: A modal or pop-up will appear. Select the type of link you want to create (e.g., web address, file, etc.) from the "Link to:" dropdown menu. 
• Enter the URL: For a web address, enter the full URL (including http:// or https://). 
• Configure link behavior: You may have options to open the link in a new window or the same window. Select your preference. (We recommend a new window.)
• Insert the link: Click "Insert" or "Save" to apply the link to your image. 

Mailchimp

• Schedule your campaign
  
  
• Add a link to your graphic
  
  

Constant Contact

• Schedule an email campaign
  
  
• Add a link to your graphic
  
  

ConvertKit (Kit)

• Schedule a broadcast email
• Add a link to your email 

✅ Pro Tip:
Make every email count by linking your main graphic or button directly to your Vacanva Fundraising Portal.

How to link an image:

1. Click on the image in your email builder
   
   
2. Select the “Link” or “Insert Link” option
   
   
3. Paste this URL: [INSERT YOUR FUNDRAISER LINK HERE]
   
   
4. Save and test the email before sending
   
   

📱 Social Media: How to Schedule Campaign Posts

Save time by scheduling your campaign posts in advance using your favorite platform.

Meta Business Suite (Facebook + Instagram)

• Schedule posts on Meta 
• Schedule Instagram posts 

Later

• Schedule posts
  
  
• Use Linkin.bio to drive traffic
  
  

Buffer

• Schedule content
  
  
• Customize post links
  
  

Hootsuite

• Schedule a post
  
  
• Add links to your posts
  
  

🔗 Always Include Your Fundraiser Link
Each post should include a clear link to your Vacanva fundraising portal:
📍 [INSERT FUNDRAISER LINK]

If posting to Instagram, use a link-in-bio tool:

• Linktree
  
  
• Later’s Linkin.bio
  
  
• Beacons
  
  

Example caption:

📸 Book your $99 portrait session and support [Your Organization Name]! 100% of the session fee goes to [Scholarship or Program Name]. Reserve your spot here: [Insert Link]

✅ Campaign Launch Checklist

• We have provided you all of the social media and email materials you should need to promote your campaign.
• Schedule your email series and ensure all of your graphics have been linked to your portal (So that no matter where your donors click, it will take them to your portal page)
  
  
• Schedule at least 2–3 social media posts per week during the campaign
  
  
• Test all links before going live
  
  
• Link every graphic and caption to your fundraising portal